Celsius (NAS:CELH) — mrkt cap $5.6B; Price $23.74; EV/EBITDA 22
STARTER POSITION INITIATED. Celsius is a functional energy drink brand positioned as a healthier alternative to Monster and Red Bull. Celsius continues to gain share in an energy drink category that remains flat, increasing its share to 12% from 11%. Despite short-term revenue volatility due to Pepsi’s initial overstocking and subsequent destocking (~$120M inventory reduction in early 2024), retail sell-through remains strong. This headwind should wash out in Q1 2025, with growth resuming. Amazon sales remain robust, and international expansion presents a large opportunity. Celsius operates with no debt, ~$900mm of cash and a disciplined management team. The recent $75mm copacking facility acquisition will allow for greater control over production, margin expansion, and flexibility for innovation. In sum, Celsius is a share gainer experiencing temporary logistical disruptions. The company has been on our watchlist a while and is just now cheap enough. Volatility is expected, and we will likely add opportunistically.
Bloom Energy (NYSE:BE) — mrkt cap $5.95B; Price $26.02; EV/EBITDA NA
PASS. Bloom Energy is a leader in solid oxide fuel cells, which provide on-site, low-carbon electricity for businesses and utilities. These fuel cells convert natural gas or hydrogen into electricity with higher efficiency and lower emissions than traditional power sources. Demand for Bloom Energy’s technology is rising, particularly among data centers, which are relying more on on-site generation to supplement with the electric grid due to increasing power generation constraints. Fuel cells occupy a middle ground between power plants and renewables. While there are short term needs, future demand for fuel cells is more uncertain. Battery technology is advancing more rapidly, with many data centers also adopting solar and battery storage. Without significant cost reductions and improved durability, fuel cells will likely be outpaced by cheaper, more scalable alternatives.
Cardlytics (NAS:CDLX) — mrkt cap $171mm; Price $3.37; EV/EBITDA NA
PASS. Cardlytics is an ad-tech platform that connects advertisers to banks, powering card-linked offers for ~166M banking users, including at JPM, BofA, and Wells Fargo. Cardlytics is the only company that has access to this data but despite the appeal of its business model, it has been plagued by execution issues. The company stock is down 98% from highs given a series of overpriced acquisitions during the pandemic, a slowdown in ad spend, and general business underperformance. CDLX has primarily struggled with ad delivery, with advertisers frustrated by a lack of transparency and inconsistent ad performance. CDLX blames banking infrastructure and approval bottlenecks for its inability to significantly improve its platform. The company posted Q3 2024 revenue of $67.1 million, down 13% yoy, and we estimate that they are burning close to ~5mm cash a quarter, which given their ~$120million liquidity position gives them decent runway to turn things around. Under new CEO Amit Gupta, the company is transitioning to pricing models that advertisers will find more convenient. The core idea—monetizing bank transaction data through card offers—remains interesting, but execution remains subpar. We’re passing for now.